Marketing Content Manager

PRS Global

Company Overview: PRS Global was built by healthcare operators and care providers to transform lives. Our mission is to connect qualified international nursing professionals with American healthcare providers – offering a compelling solution for the nurse staffing crisis threatening the U.S. healthcare system.

PRS Global has a patient-centered purpose, and our most valued assets are our nurse professionals who care for patients. We are driven to improve the patient’s healthcare experience and quality outcomes by ensuring that hospitals and care facilities are well staffed, with their patients properly cared for.

PRS Global is among the Top 3 providers of international nursing professionals. As we continue to grow, we are seeking a talented and experienced Content Marketing Manager to join our dynamic marketing team.

About the Role:

We are seeking a highly skilled & results-driven Content Marketing Manager to join our PRS Global Marketing team. As the founding Content Marketing Manager, you will be responsible for implementing our content strategy across various channels to drive brand awareness, engagement, and ultimately, customer acquisition. The ideal candidate will have a proven track record of writing and building compelling content that resonates with target audiences and drives measurable results.

Key Responsibilities:

· Create engaging and relevant content for various channels, including website, blog, social media, email newsletters, whitepapers, case studies, videos, and more.

· Collaborate cross-functionally with internal teams, including design and sales, to ensure alignment and consistency in messaging and branding.

· Conduct market research and competitor analysis to identify content opportunities and stay informed about industry trends and best practices.

· Conduct keyword research to inform search engine optimized content such as blogs and website pages.

· Build and launch emails, landing pages, and social posts using HubSpot.

· Optimize content for search engines (SEO) and lead generation, leveraging keywords and other techniques to increase visibility and drive traffic.

· Leverage AI to scale content production, including by re-using content types from across channels.

· Report on content performance to identify areas for improvement and make data-driven decisions to optimize content strategy.

· Assist in building content calendars and processes and executing against those calendars and processes.

· Stay up to date with advancements in content marketing tools, technologies, and platforms, and recommend innovative approaches to enhance our content efforts.

Qualifications and Skills:

· Proven experience (3-5 years) in content marketing, with a strong portfolio showcasing successful campaigns and content initiatives.

· Excellent writing and editing skills, with a keen eye for detail and ability to adapt content style and tone for different audiences and channels.

· Solid understanding of content management systems (CMS), analytics tools, SEO best practices, social media best practices, and email best practices.

· Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

· Creative thinker with a passion for storytelling and innovation, capable of generating fresh ideas and turning them into compelling content.

· Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

· Experience with HubSpot and SEMRush is a plus.

· Experience in the healthcare industry is a plus.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• White House, TN 37188: Relocate before starting work (Required)

Work Location: In person